### New Topical Gel for Erectile Dysfunction Approved in the US A new topical gel called Eroxon has been approved for over-the-counter use in the United States. This gel is designed to help men with erectile dysfunction (ED) achieve an erection within 10 minutes, which is faster than traditional ED pills. Eroxon is already available without a prescription in Europe. The gel works by stimulating blood flow in the penis through a unique cooling and warming effect, making it easier to get and maintain an erection. According to the product's leaflet, 65% of users were able to have sex after using Eroxon. The FDA approved Eroxon, noting that it is the first treatment of its kind. The gel is produced by Futura Medical, a British pharmaceutical company specializing in skin-applied drugs. While the price in the US has not been set, it costs about $31 in the UK. Erectile dysfunction affects about 30 million people in the US and is often linked to other health issues like heart problems or clogged arteries. The condition becomes more common with age, affecting 1% of men in their 40s, 17% in their 60s, and nearly 50% of men aged 75 or older.